Case Study - Britannia Building Society
Detailed is a specific case study with one of our clients:
Britannia Building Society made a corporate decision to consolidate their lending activities in one office. They had two companies within the group who specialised within mortgage lending. Platform HomeLoans, who specialise within the sub prime market and Verso, who were the intermediary arm that specialise in prime business. Britannia concluded that it was in their interest to create a one-stop mortgage shop. At this point, BSharpe was invited into the equation. Due to location, it was decided that it was in the best interests of the group to re-deploy all admin activities of Verso, from Leeds down to London. In short, this meant adding one hundred skilled admin personnel to their head count, in the space of four months.
At the request of the departmental managers/directors and of key importance in the clients agency selection process, was their desire to select a consultancy that would minimise hours spent interviewing. One of our selling tools was and is our ability to quickly access statistical data and if necessary, after analysis, take corrective action.
Three agencies were chosen to handle this recruitment drive, us being one of them. We were all given the same vacancies, so in theory each agency should have filled an equal proportion of the positions.
After meeting the client and after reviewing our stats on an ongoing basis, the following stats can be revealed:
- Stage 1 - Candidates we pre-screened for our interview process 203
- Stage 2 - Candidates we interviewed on our premises 120
- Stage 3 - Candidates submitted for client interview and interviewed 54
- Stage 4 - Candidates offered by the client and accepted 46
The main point of interest from the above is quite apparent. These figures reflect a very strong understanding of our clients needs. Based on the above:
- 85.19% of candidates interviewed by the client hit the mark
Interestingly, a number of candidates who were pre-screened by us and vetted out at Stage 2 were still submitted for interview by our competition. All of these candidates failed the clients interview process.
Another statistic has also come to light: BSharpe supplied 46 out of the 50 candidates who commenced employment with the client. This means:
- 92% of all the new starters were candidates supplied by us
If we analyse our performance in even greater depth, as a percentage over the 33.33% of the business that we theoretically should have placed (based on three agencies having been given the same vacancies), then we:
- Exceeded our theoretical target/share by 276%
We now recruit for this client on an exclusive basis for all of their case manager recruitment.
